Validating your business idea
If you're finding that the market isn't responding to your idea as well as it should, the problem may not be something to fix with marketing. You may need to go back to square one and revalidate that you're solving the right problem for the right customer. Here are some of our favourite resources to point you in the right direction.
Watch: Intro video to Lean Start Up Methodology
Read: A 101 on Lean Start Up & Minimum Viable Product
Download: Experiment Board Template from Javelin.com
The Key Message:
Validating your idea first will save you months of time, heartache and cash.